# GTC Returns to EPA

> Golden Triangle Consultants returned to the World Evidence, Pricing and Access Congress in Amsterdam in 2024.

Canonical: https://goldentriangleconsultants.com/news-and-insights/f/gtc-returns-to-epa/

Date: 5 March 2024

Golden Triangle Consultants returned to the World Evidence, Pricing and Access Congress in Amsterdam in 2024.

Golden Triangle Consultants are delighted to be returning to the World Evidence, Pricing and Access Congress in Amsterdam.

The congress brings together professionals from market access, pricing, HEOR and evidence functions, making it an excellent opportunity to compare perspectives on the challenges shaping pharmaceutical access around the world.

For GTC, the event is particularly relevant to our work in International Reference Pricing, launch sequencing, bespoke economic and pricing models, data integration and the growing role of artificial intelligence in pricing and market access.

## What we are looking forward to discussing

We are especially interested in conversations around the increasing complexity of global price interdependencies, how companies can connect IRP modelling with strategic planning, and how better use of data can improve pricing governance and decision-making.

We are also keen to discuss the practical application of AI. Our focus remains on using AI where it adds genuine analytical or operational value rather than applying it simply because the technology is available.

If you are attending the congress and would like to talk about IRP, pricing analytics, market-access tools or AI-enabled solutions, please get in touch. We look forward to seeing familiar faces and meeting new colleagues in Amsterdam.

*This article reflects the market and policy context at the date of publication.*

## Need to model the global pricing impact?

Golden Triangle Consultants develops bespoke pricing, market access and IRP tools to help teams test launch, price and revenue scenarios.