# Golden Triangle Consultants > Golden Triangle Consultants provides bespoke, AI- and data-driven pricing and market access solutions for the healthcare and pharmaceutical sector. Golden Triangle Consultants (GTC) is a UK consultancy focused on pharmaceutical pricing and market access. The main service pillars are International Reference Pricing (IRP) modelling, analytics and modelling solutions, and AI-powered pricing and market access solutions. ## Core pages - [Innovative Pricing and Market Access Solutions for the Healthcare Industry](https://goldentriangleconsultants.com/index.md): Golden Triangle Consultants provides bespoke, AI- and data-driven pricing and market access solutions for the healthcare and pharmaceutical sector. - [Considering IRP is Vital to Gain a Holistic, Realistic and Global Perspective of a Product's Ultimate Success](https://goldentriangleconsultants.com/irp-modelling/index.md): Bespoke International Reference Pricing models, launch-sequencing analysis, price-evolution scenarios and strategy support from Golden Triangle Consultants. - [Analytics & Modelling Solutions for Pricing and Market Access](https://goldentriangleconsultants.com/analytics-modelling/index.md): Bespoke analytics, economic modelling, data integration and interactive dashboards for pharmaceutical pricing and market access. - [AI-Powered Solutions for Pricing and Market Access](https://goldentriangleconsultants.com/ai/index.md): Bespoke AI-powered pricing and market access applications, Excel tools, training and governance support from Golden Triangle Consultants. - [Our Directors](https://goldentriangleconsultants.com/who-we-are/index.md): Meet the directors of Golden Triangle Consultants and their pricing, market access, modelling and AI expertise. - [News and Insights](https://goldentriangleconsultants.com/news-and-insights/index.md): News and insights from Golden Triangle Consultants on pharmaceutical pricing, market access, IRP, HTA and AI. - [Contact Us](https://goldentriangleconsultants.com/contact-us/index.md): Contact Golden Triangle Consultants in Wetherby, West Yorkshire for pricing and market access enquiries. ## News and insights - [Golden Triangle Consultants at World EPA Congress 2026](https://goldentriangleconsultants.com/news-and-insights/f/golden-triangle-consultants-at-world-epa-2026/index.md): Published 2026-02-24. Golden Triangle Consultants will attend the World Evidence, Pricing and Access Congress 2026 in Amsterdam on 3–4 March. - [Could US Reboot Signal the Value Based Pricing Tipping Point?](https://goldentriangleconsultants.com/news-and-insights/f/could-us-reboot-signal-the-value-based-pricing-tipping-point/index.md): Published 2025-07-23. High-cost advanced therapies, outcomes-based agreements and stronger evidence capabilities may be pushing value-based pricing into a new phase. - [Saudi HTA July 2025: Gulf & Global Pricing Implications](https://goldentriangleconsultants.com/news-and-insights/f/saudi-hta-july-2025-gulf-global-pricing-implications/index.md): Published 2025-07-15. Saudi Arabia’s move towards economic evaluation adds a value-based layer to a market already influential through IRP and Gulf procurement. - [Canada Finalises PMPRB Drug Pricing Rules: Key Takeaways](https://goldentriangleconsultants.com/news-and-insights/f/canada-finalises-pmprb-drug-pricing-rules-key-takeaways/index.md): Published 2025-07-02. Canada’s June 2025 PMPRB Guidelines changed how staff identify patented medicines for potential excessive-price review. - [Global Ripple Effects of the U.S. “MFN” Pricing Order](https://goldentriangleconsultants.com/news-and-insights/f/global-ripple-effects-of-the-us-“mfn”-pricing-order/index.md): Published 2025-05-22. The May 2025 US Most-Favoured-Nation drug-pricing order raised implications for launch sequencing, list-price strategy and international reference pricing. - [EU HTA Goes Live: What the JCA Means for Access, Pricing & IRP](https://goldentriangleconsultants.com/news-and-insights/f/eu-hta-goes-live-what-the-jca-means-for-access-pricing-irp/index.md): Published 2025-04-14. The EU HTA Regulation began applying in 2025, introducing Joint Clinical Assessments and changing evidence planning across Europe. - [Bracing for 22.9%: What the 2025 VPAG Payback Rate Means](https://goldentriangleconsultants.com/news-and-insights/f/bracing-for-229-what-the-2025-vpag-payback-rate-means/index.md): Published 2025-01-30. The 2025 VPAG payment percentage for eligible newer medicines was 22.9%, creating important UK forecasting and launch-strategy considerations. - [GTC Returns to EPA](https://goldentriangleconsultants.com/news-and-insights/f/gtc-returns-to-epa/index.md): Published 2024-03-05. Golden Triangle Consultants returned to the World Evidence, Pricing and Access Congress in Amsterdam in 2024. - [AI vs. Health Economists: Can ChatGPT Build Budget Impact Models?](https://goldentriangleconsultants.com/news-and-insights/f/ai-vs-health-economists-can-chat-gpt-build-budget-impact-models/index.md): Published 2023-04-20. A practical early experiment testing whether ChatGPT could guide the construction of a simple pharmaceutical budget impact model in Excel. - [AI-Generated Content in Pharmaceuticals: A Cautionary Tale](https://goldentriangleconsultants.com/news-and-insights/f/ai-generated-content-in-pharmaceuticals-a-cautionary-tale/index.md): Published 2023-04-05. An early generative-AI experiment in pharma showed impressive fluency alongside a serious risk of fabricated evidence and references. - [Golden Triangle Consultants at EPA 2023](https://goldentriangleconsultants.com/news-and-insights/f/golden-triangle-consultants-at-epa-2023/index.md): Published 2023-03-15. Golden Triangle Consultants attended the World Evidence, Pricing and Access Congress 2023 in Amsterdam. ## Optional - [Full LLM-oriented site overview](https://goldentriangleconsultants.com/llms-full.txt): Consolidated site summary and links. - [XML sitemap](https://goldentriangleconsultants.com/sitemap.xml): All indexable HTML pages. - [RSS feed](https://goldentriangleconsultants.com/feed.xml): News and Insights feed.